Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Why Do We Need to SEO ?

Google isn’t a search engine, Google is a reputation management system” Clive Thompson, Wired Magazine When surveyed the majority of people expect brands at the top of search engine results to be the leading brands on that chosen search term Why do you need SEO?It is therefore important to look across the entire broad range of search terms related to your business and build a plan for getting better visibility for the search terms that do not afford you that visibility.Despite the level of competition in search engine results there is always a sweet spot to aim for – a place where you are able to achieve good visibility for search terms that still have a good number of people searching on them but aren’t too competitive.

Short words are best and the old words when short are best of all.”– Winston Churchill With the increase in visibility comes and increase in visitors. This traffic can come from core generic search terms, or more likely from a broader mid range of search terms that are more specific to your brand and your unique selling points.Of course you need to give your potential visitors a reason to visit your website and there are factors around how you do this that will impact on search engine optimization.
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs Once your visitors are on the site do they convert? Are they the right type of visitor? Have they found you because you have optimised your site for the right search terms? How long are they staying on the site for? Do they follow the right path through the site? Are there to many drop off points?Knowing how users interact with your brand on your website is crucial to success and again search engine optimization will impact on this.

What is W360s SEO Services?

W360s service provider that utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of packages and options for search engine optimization, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support. See related Webopedia term definitions including: website optimization, SEO PR, and Organic SEO.

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